Customer Misconception: No Need for a Contract – Selling Information Disposition by the Book (vol. 3)
Bob Johnson, NAID CEO This is the third installment in my blog series on using the Information Disposition textbook to overcome the most costly customer misconceptions. It makes perfect sense that customers who do not see the critical importance of vendor qualifications would also minimize the value of having a contract with those vendors. Information Disposition will […]
Read more »Customer Misconception: Vendor Qualifications Don’t Matter – Selling Information Disposition by the Book (vol. 2)
Bob Johnson, NAID CEO In my last blog, Selling Information Disposition by the Book (vol. 1), the first in this series, I talked a bit about the mechanics of using the new Information Disposition textbook. If I was to boil that post down to one sentence, it would be: Get the book in front of any customer […]
Read more »Selling Information Disposition by the Book
Bob Johnson, NAID CEO The new Information Disposition textbook (Information Disposition: A Practical Guide to the Secure, Compliant Disposal of Records, Media and IT Assets) is an amazing tool for service providers to use with customers to help them truly understand the value of your offerings. NAID has always operated from two guiding principles and are both […]
Read more »Can We Take Control of the Industry’s Insurance Destiny?
Bob Johnson, NAID CEO When NAID embarked on the Downstream Data Coverage insurance pathway, it did so primarily because the professional liability coverages members were purchasing did not protect them or their customers. Exclusions of claims resulting from the intentional acts of rogue employees and poor breach coverage language were universal in other policies. Since then, as […]
Read more »The Golden Circle of Secure Data Destruction
Kelly Martínez, NAID Director of Marketing & Communications In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the […]
Read more »Data-related Professional Liability Coverage – Still the Wild West
When we first spoke with underwriters about creating a professional liability policy to correct the problems with existing coverages, they freely admitted that covering data protection risks was the “wild west” of the insurance industry. o us (and them too) that meant two things, There was a rush on to serve a new need in […]
Read more »Trends in Secure Destruction Around the World
By: Bob Johnson, NAID CEO It’s rarely a good way to start an article, but I would be remiss if I did not begin with a disclaimer. My knowledge of what is happening in the secure destruction marketplace around the world is shaped on my interactions with NAID members located there as well as the […]
Read more »Common Denominator – Who attends a NAID Conference?
By: Bob Johnson, NAID CEO As the secure destruction industry gets ready for another successful NAID Conference – its 22nd, it occurred to me that the thousands of people I have met there over the years share many traits that have led to their continued success. And, since members’ success is the whole reason for […]
Read more »Emerging Trends in the North American Data Destruction Market
By: Bob Johnson, NAID CEO This is the second of three articles on current aspects of the secure destruction market we face going into this New Year. The first published in this blog on Jan. 6, discussed the prosperity awaiting service providers assume a professional approach to their services and their marketing. In this article, […]
Read more »2016 Holds Great Promise for the Prepared Data Destruction Professional
By Bob Johnson, NAID CEO In the book “Powerful Times” by Eamonn Kelly (Wharton School Publishing), the author describes our era as one of great paradoxes; great wealth-creation and great poverty, great abundance and great scarcity, and great opportunity and great challenges. It reminds me of the first line of the Dickens’ classic, A Tale […]
Read more »