The Golden Circle of Secure Data Destruction

February 21, 2017

Kelly Martínez, NAID Director of Marketing & Communications

In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the industry as a whole. NAID President Don Adriaansen reviewed several of these in his President’s Message; you can read this and more about these topics in the 2016 Fall NAIDnews.

What most excites me about working for NAID and in this industry is the WHY. I was recently introduced to Simon Sinek and his concept of the Golden Circle. It is neither WHAT a business sells that leads to success, nor even the HOW, it is the WHY. Sinek states in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action, “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

I have already been impressed with the passion and integrity NAID and its members live each day. We are more than a band of shredders, destroyers, and hard-workers. Our WHY is a powerful one that makes a difference daily in our local communities and across the world. We safeguard individual lives from being ruined, protect businesses so that they can operate legally and efficiently, educate so that we can put a stop to those who would prey upon the unsuspecting. This is something I can buy into, and I believe as we convey this message – our WHY – others will too.

I look forward to meeting many of you in Las Vegas at NAID 2017 next month, where together we can learn more about our WHY, HOW, and WHAT.