That Time I Donated my Outdated Technology
Kelly Martínez, NAID Director of Marketing & Communications I was being responsible and cleaning out our electronics bin. Do you have one of those in the garage? The place where random cords, Ethernet cables, and broken PS2s go until they are needed (ahem – yeah right). I remember coming across lots of outdated goodies like […]
Read more »The Golden Circle of Secure Data Destruction
Kelly Martínez, NAID Director of Marketing & Communications In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the […]
Read more »Data-related Professional Liability Coverage – Still the Wild West
When we first spoke with underwriters about creating a professional liability policy to correct the problems with existing coverages, they freely admitted that covering data protection risks was the “wild west” of the insurance industry. o us (and them too) that meant two things, There was a rush on to serve a new need in […]
Read more »Do this! Show professionalism, Build loyalty, Add revenue
By: Bob Johnson, NAID CEO I am easily distracted. I was in the middle of writing a draft of the 3rd chapter of the forthcoming Information Disposition textbook on the problems associated with the creation of duplicate records when it occurred to me that it’s springtime. It also occurred to me that tax season just […]
Read more »Trends in Secure Destruction Around the World
By: Bob Johnson, NAID CEO It’s rarely a good way to start an article, but I would be remiss if I did not begin with a disclaimer. My knowledge of what is happening in the secure destruction marketplace around the world is shaped on my interactions with NAID members located there as well as the […]
Read more »Common Denominator – Who attends a NAID Conference?
By: Bob Johnson, NAID CEO As the secure destruction industry gets ready for another successful NAID Conference – its 22nd, it occurred to me that the thousands of people I have met there over the years share many traits that have led to their continued success. And, since members’ success is the whole reason for […]
Read more »Emerging Trends in the North American Data Destruction Market
By: Bob Johnson, NAID CEO This is the second of three articles on current aspects of the secure destruction market we face going into this New Year. The first published in this blog on Jan. 6, discussed the prosperity awaiting service providers assume a professional approach to their services and their marketing. In this article, […]
Read more »Coaching Sales People into Sales Champions
By: Ray Barry Two of the main reasons some salespeople fail are: Lack of initial sales training and support Lack of ongoing support and COACHING. Every great athlete believes in having a coach to help them get better and improve their game every day. Look at top tennis professionals and golf professionals. Sales and business […]
Read more »2016 Holds Great Promise for the Prepared Data Destruction Professional
By Bob Johnson, NAID CEO In the book “Powerful Times” by Eamonn Kelly (Wharton School Publishing), the author describes our era as one of great paradoxes; great wealth-creation and great poverty, great abundance and great scarcity, and great opportunity and great challenges. It reminds me of the first line of the Dickens’ classic, A Tale […]
Read more »Building a National Accounts Network: Following the Bread Crumbs
By Bob Johnson, NAID CEO Unless you’ve been under a rock for the last year, you know there’s been a major shift in the market for national service providers. Any way you slice it; there are fewer options for customers looking for a one-stop shopping approach to their destruction needs. But here’s the rub, building […]
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