Follow up is the key to NAID 2013 ROI
By Bob Johnson, NAID CEO During the NAID 2013 Annual Conference, even with over 30 years in this business, I along with the rest of the attendees heard at least a dozen ideas that were worth the price of admission. In addition, the show floor and networking events were all bustling. I’ll bet there was […]
Read more »Downstream Data Coverage is the next big market differentiator
By Bob Johnson, NAID CEO Many NAID members originally participated in the NAID AAA Certification Program to set themselves apart from their competitors. Now that the program is nearing 1,000 participants, it serves a more important role by verifying the customer’s vendor selection requirements. However, while its role has become more important, it no longer […]
Read more »Sitting at the center of the secure destruction universe
By Bob Johnson, NAID CEO As I sit in my hotel room preparing for NAID 2013 to begin, it dawns on me how unique and valuable this event really is. For the next three days, it will represent the highest concentration of secure destruction knowhow, innovation, education, equipment, networking and professionalism anywhere on the planet. The event […]
Read more »Depth of NAID structure often overlooked
By Bob Johnson, NAID CEO Many NAID members are unaware of the depth and complexity of the association’s operating structure. That’s unfortunate because it is a big deal and speaks to the seriousness with which association staff takes their roles. Take NAID Certification, for instance. There are two chartered bodies in NAID that are responsible […]
Read more »Social media is online networking for your business
By Paul Garfunkel, Intek Leasing I have been asked several times why social media is beneficial to my business. The answer is simple, social media is the online equivalent of a networking event. These days it’s harder and harder to meet with prospective clients face to face. In my case, I service clients all over […]
Read more »This year’s conference has some killer sessions
By Bob Johnson, NAID CEO Anyone who has worked on a NAID conference committee knows that the event often starts with as many as 80 potential sessions. In fact, selecting the short, final list of sessions, about 25, is one of the committee’s biggest challenges. The point is a lot of thought and debate goes […]
Read more »What is the role of subject matter expertise in relationship selling?
By Bob Johnson, NAID CEO Anybody in sales is all too familiar with sayings like “people do business with people,” “all sales are based on relationships,” and “people buy emotionally and explain it intellectually.” The reason we are so familiar with these sayings is that they are largely true. Sometimes the relationship is between two […]
Read more »Light your hair on fire!
By Bob Johnson, NAID CEO As the NAID 2013 Annual Conference nears, I find myself reflecting on last year’s event. More specifically, I was thinking about two points made by our keynote speakers last year. Tom Adams, who has spoken at many NAID events, spoke on day two of last year’s event. One of the […]
Read more »Common small business security risks threaten your business
By Angie Singer Keating, Reclamere CEO As professionals in the secure destruction business, we must project an image that conveys trust and expertise at all times. While we focus on the best equipment, people and processes for managing our client’s data and/or paper, how often do we think about the public relations nightmare that a […]
Read more »You made it; now get ready to grow
By Bob Johnson, NAID CEO Optimism is returning, and rightfully so! We are surrounded by signs that the economies of the world have turned the corner. Construction is consistently increasing. Credit is available to worthy borrowers. Stock markets around the world have rebounded. Job creation is trending up globally. Scrap value and demand is healthy. […]
Read more »