Follow up is the key to NAID 2013 ROI

April 5, 2013

By Bob Johnson, NAID CEO

During the NAID 2013 Annual Conference, even with over 30 years in this business, I along with the rest of the attendees heard at least a dozen ideas that were worth the price of admission.

In addition, the show floor and networking events were all bustling. I’ll bet there was not a person there who did not meet several attendees, panelists and exhibitors who would be great new industry friend and resource.

There is only one thing you need to do to get an exponential return on investment (ROI) for NAID 2013 participation. You have to follow up. Please do. Just take one or two good ideas you heard during the presentations and implement them. And, sort out those business cards too. Call someone. Send them an email. Take the next step to get your ROI on NAID 2013.

All you are really doing is fulfilling the commitment you made when you decided to attend.