Train to be a CSDS Accredited Professional
Earn Your Credentials This Spring Are you interested in demonstrating your professionalism in the secure data destruction industry? Earn your credentials and become a Certified Secure Destruction Specialist® (CSDS®). The CSDS Program promotes and acknowledges an individual’s competency in a range of subject areas related to the secure destruction of information and other items. For 2018 […]
Read more »Happy New Year: NAID Eyes Full Plate in 2018
NAID enters its 24th year of operation with an ambitious and promising agenda for the secure destruction industry. Here are some highlights: The NAID 2018 Conference and Expo On Dec 31, three and half months before the big event, registrations for NAID 2018 are nearing 500; an all-time record this far out. NAID 2018 Conference […]
Read more »NAIDnews From the Editor: It’s Sort of Like the Holidays
Kelly Martínez, NAID Director of Marketing & Communications It’s sort of like the holidays… as the stores begin to deck out with decorations and houses in lights, and special music plays constantly on the radio, I find I can’t help but be in the holiday spirit this time of year. And so the same is […]
Read more »Introducing Information Disposition to Your Customers
You’ve heard how impressive the new Information Disposition textbook is for our industry. Hopefully, by now you also realize what a powerful sales tool it can be in educating your customers on proper records management and data disposal (if not, catch up on our blog series). To help NAID member service providers along with that conversation with clients, […]
Read more »My First Shred School
Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn. As such, […]
Read more »NAIDnews From the Editor: The Theme – Motivation
Kelly Martínez, NAID Director of Marketing & Communications As I put together this issue of the NAIDnews, I was impressed by a key theme, motivation. According to Psychology Today, “Motivation is literally the desire to do things. It’s the difference between waking up before dawn to pound the pavement and lazing around the house all day. It’s the […]
Read more »Leverage i-SIGMA Content to Your Advantage
Kelly Martínez, NAID Director of Marketing & Communications Have you ever heard the phrase “Content is King”? Bill Gate first coined the phrase in 1996 and Marketers have made it a religious mantra ever since – with good cause of course. Gates predicted, “Content is where I expect much of the real money will be […]
Read more »Self-Storage Shaming: Example Shows How Far Information Management Has to Go
Bob Johnson, CEO, NAID The headline a few days ago read: “WSU gets costly lesson in theft of hard drive with more than 1 million people’s personal data.” It then goes on to say how Washington State University (WSU) spent $150,000 as a result of the theft of information (a hard drive in this case) […]
Read more »Conclusion – Selling Information Disposition by the Book (vol. 12)
By Bob Johnson I came into this blog series with two intentions: First, I wanted to demonstrate the fact that the new Information Disposition textbook confronts the top ten misconceptions that keep NAID members from best serving their customers. And that, properly understood and used, it could help service providers overcome those misconceptions. Second, many […]
Read more »Customer Misconception: A Compliance Officer is Unnecessary – Selling Information Disposition by the Book (vol. 11)
By Bob Johnson NAID members rated this issue as tenth in our survey of misconceptions that prevent them from providing service to their customers and prospects. Personally, I think it is in reality much higher. I believe that if every company had a person on staff responsible for the organization’s compliance, there would be a […]
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