How to position yourself to access the C-Suite
By Tom Adams, Coach and Adviser It’s an important goal for almost every salesperson: get access to senior executives in prospective client companies — the C-Level decision makers who approve deals. While they are not always involved in the actual purchase of services, it is clear they have enormous sway over which providers get an […]
Read more »Firing customers: The theory of next
By Joe Harford, Reclamere founder Yes, you read the title of this post correctly. We’re going to have a conversation about firing customers, a concept that many of you are probably not only unfamiliar with, but you are most likely very uncomfortable with as well. However, at Reclamere, we have found that “The Theory of […]
Read more »How to secure your systems against cyber threats
By Angie Singer Keating, Reclamere CEO You most likely already have a firewall and security software to protect your network. Thus, your systems should be well protected from any unattended probes and intrusions from viruses and other malware. However, data thieves can thwart these efforts by using the following, manual means to steal your confidential […]
Read more »Is the prospect’s apathy toward security their fault?
By Bob Johnson, NAID CEO It’s the universal lament of the secure data destruction vendor heard from New Hampshire to Hong Kong: “The customer only cares about price!” But is that their fault or ours? After all, it’s not their job to know about data protection regulations, breach notification, vendor qualifications or the consequences of […]
Read more »Likeability equals success
Ray Barry, Chief Shreducation and Member Relations Officer “The main work of a trial attorney is to make the jury like his or her client.” – Robert Cialdini, “Influence” We are all aware that our prospects and clients want to do business with sales professionals and organizations they know, like, and trust. Building the “know” […]
Read more »Getting mentally fit
By Ray Barry, NAID Chief Shreducation and Member Relations Officer As we begin a New Year, all of us look at the previous year and think of what we can do better in the new one. Everyone usually has a list of resolutions they start in January and unfortunately may be gone by February. The […]
Read more »One NAID 2014 session could change your company’s future
By Bob Johnson, NAID CEO Among the many panel discussions at the NAID 2014 Annual Conference, the session “Circling the Wagons: How to Build and Manage Your Own Lead Generation Machine”represents a new approach to an old concept. And, it is the first time this subject has been covered at a NAID conference. Think about […]
Read more »What is the NAID ‘em campaign all about?
By Bob Johnson, NAID CEO It may seem like an unusual position to take at first, but the NAID ‘em campaign stems from the idea that NAID members and their customers are actually hurt by the simplistic connotation of the word “shredding.” To most customers, “shred” or “shredding” simply means putting something through a machine that slices […]
Read more »What are your goals for 2014?
By Ray Barry, Chief Shreducation and Member Relations Officer By the time you read this, 2013 will be over. I don’t know about you but this year has flown by, which means it is time to welcome 2014 with a plan of where you want to go. Whether you are a destruction business owner, sales […]
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