NEW SERIES: Sessions Worth the Price of Attendance
February 26, 2020
As the NAID & PRISM International 2020 Conference and Expo nears, we’ll be highlighting sessions that in and of themselves would justify the investment in attending. Read how “Escaping the Commodity Trap: Transforming into a Data Security Company,” holds the key to a sustainable, profitable business for years to come.
Escaping the Commodity Trap: Transforming into a Data Security Company
Eventually, sometimes painfully, secure data destruction firms learn that pricing their services on the value of commodities is a risky proposition. The unfortunate thing about that is, as this conference session will show, it is so unnecessary, and how it is both more practical and profitable to build a secure destruction customer base on security, regulatory compliance, and brand protection.
According to i-SIGMA CEO Bob Johnson, while the session is no silver bullet, it is perfect for those willing to roll up their sleeves.
“The session is designed for those willing to create a stable, profitable business that capitalizes on the undeniable trends,” said Johnson. “It doesn’t require money; it simply requires knowledge and the ability to apply it.”
Escaping the Commodity Trap: Transforming into a Data Security Company will be held at 3:15 pm on May 14. It is, without question, worth the price of conference registration.