Consumer Attitude Study Results Unveiled at i-SIGMA Sydney Event
March 19, 2019
In an effort to determine the preferences, habits, awareness, and regulatory compliance of records storage and data destruction decision-makers in North America and Australia, the i-SIGMA Board of Directors has approved a Consumer Attitude Study.
According to i-SIGMA CEO Bob Johnson the study will be completed in time to for its unveiling at the upcoming 2019 i-SIGMA ANZ Conference in Sydney, Australia this July.
“There’s a lot of growth potential for records storage and other RIM services in Australia and New Zealand,” said Johnson. “This type of study not only give us an idea of how great the potential is but it’s also the keys for unlocking it.”
Johnson reminds readers that when the association conducted a similar survey over a decade ago its benefits lasted for years. “What we learned in the first survey about decision-maker habits, beliefs, and level of awareness allowed us to craft a message to overcome misconceptions in the marketplace.” He went onto add, “It was directly responsible for the success of many of our programs, including certification.”
The results of the 2019 Australian/New Zealand Consumer Attitudes Study will be released at the i-SIGMA Conference in Sydney, Australia on 18 July.