Stay up to date and engage in the latest conversation on matters within the secure destruction industry.
Attitude is the Key
By Ray Barry, Managing Partner at Shred America The most important quality that top sales professionals and business owners possess is, without a doubt, a positive attitude. I have never met a great sales professional that had a negative attitude. In sales, as in life, attitude is a major factor in your successes and failures. […]
July 26, 2019
Read more »Are You Telling Your Clients Your Company is HIPAA Certified?
By: Gail Bisbee, RN, BSN If so – you may be misleading the client! A record center or service provider as a company is not a “certifiable” entity as it pertains to HIPAA. Yet, there are RIM providers who suggest and/or market the company as HIPAA Certified. That is painting the company’s compliance with a […]
July 26, 2019
Read more »NAIDnews From the Editor: The song may be over, but the melody will linger on….
Kelly Martínez, NAID Director of Marketing & Communications It has been my privilege to serve as editor of the NAIDnews these past two years. I hope this association journal has been a useful tool in providing insightful advice, news, and content to you and your staff. As 2018 closes, so do the issues of the […]
January 1, 2019
Read more »NAIDnews From the Editor: When I Think of Autumn
Kelly Martínez, NAID Director of Marketing & Communications When I think of autumn, my mind’s eye sees burnt orange leaves the color of the sunset swirling down in their own trajectory and gracefully landing among a sea of brothers across a lawn strewn full. I can hear the crunch they make when piled high and […]
October 11, 2018
Read more »NAIDnews From the Editor: Evolution in Action
I am a dinosaur fan. There is something about them – perhaps a culmination of their might, gentleness, ferocity, biological intrigue, and historical mystery that captures my attention and makes me smile when I think of them. Here at NAID headquarters, my office bookshelf has a space dedicated to these beasts of yesterday. And by […]
June 30, 2018
Read more »Using the Privacy Notices as a Sales Tool
Bob Johnson, CEO, NAID May 25th was the effective date for the General Data Protection Regulation (GDPR). As the most progressive data protection regulation on the planet, it is obviously a great sales and market tool for secure destruction and RIM service providers in the region. That being said, because of the GDPR’s scope, it also provides sales […]
June 14, 2018
Read more »Customer Misconception: The Certificate of Destruction Removes Regulatory Liability – Selling Information Disposition by the Book (vol. 7)
By Bob Johnson It is understandable that data controllers would be comforted by believing that once they have a certificate of destruction from the service provider, they are no longer responsible for the security of the information. Unfortunately, there are still service providers that try to capitalize on that misconception. At its worst, this position […]
May 30, 2018
Read more »NAIDnews From the Editor: Leveraging Business
Kelly Martínez, NAID Director of Marketing & Communications Reading this edition of the NAIDnews, you may have noticed it’s a bit thicker than usual. There was a lot to share with our members. During its layout as I perused through the article titles, I was struck by how introspective the titles rang. The authors speak […]
March 8, 2018
Read more »NAIDnews From the Editor: It’s Sort of Like the Holidays
Kelly Martínez, NAID Director of Marketing & Communications It’s sort of like the holidays… as the stores begin to deck out with decorations and houses in lights, and special music plays constantly on the radio, I find I can’t help but be in the holiday spirit this time of year. And so the same is […]
December 4, 2017
Read more »My First Shred School
Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn. As such, […]
October 9, 2017
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