Stay up to date and engage in the latest conversation on matters within the secure destruction industry.
Mission critical: Examination of new data protection laws
By Dr. Ross Federgreen, CSR CEO, CIPM, CIPP, European Privacy Association More than half of U.S. states today have enacted data protection laws and regulations, growing from just 15 states a year ago. Federal and international authorities also impose obligations on organizations to provide security for the legally protected personal information or personally identifiable information […]
January 15, 2015
Read more »Why a ‘destroy all’ data disposal strategy is the only reasonable option
By Bob Johnson, NAID CEO A “destroy all” data disposal strategy is the only safe and reasonable option. For instance, at our organization, I have no control over our firewall. Emails are scanned to remove harmful links. It would be very difficult for any employee to circumvent these data protection measures. I think most people would agree the more […]
January 8, 2015
Read more »Guilt by association: Betraying ourselves and customer confidence
By Bob Johnson, NAID CEO In any service industry, there is the temptation to embellish, a.k.a., “marketing puffery.” To some degree, I think we forgive it because it is easy for customers to recognize. When a service provider says they are “the most trusted name in the secure destruction industry,” potential clients understand what this […]
December 18, 2014
Read more »How do I build trust?
By Ray Barry, Chief Shreducation and Member Relations Officer In the information management and destruction industries, relationships rule the sales process. You get a new client as soon as you build know, like and trust feelings with a prospect. If you lost a deal, it’s most likely because the prospect knew, liked and trusted your […]
December 12, 2014
Read more »Vendor selection isn’t difficult but it’s critical to risk management
By Bob Johnson, NAID CEO Every data protection law in the world holds clients responsible for making sure their third party data processors meet regulatory requirements and security standards. This applies to clients hiring services such as records storage, data destruction, computer recycling and imaging services, among others. The regulations contain language to make sure […]
December 4, 2014
Read more »If you aspire to great success, a coach is a necessity
By Bob Johnson, NAID CEO Athletes, especially professional athletes, provide one of the most obvious examples of human beings who have to continually focus on improving their performances. Their livelihoods depend on it. And, whether they are the front lineman on a professional football team or a star tennis player, they have a coach. Think […]
November 21, 2014
Read more »Get involved
By Ray Barry, NAID Deputy Executive Director As many of you know, this is the time of year we all start planning for 2015 to make ourselves and our businesses healthier. We start looking back at 2014 and what we could do better and hopefully implement new things personally and professionally for 2015. My hope […]
November 13, 2014
Read more »Why do some salespeople fail?
By Ray Barry, Chief Shreducation and Member Relations Officer When I speak with business owners in the information destruction and records management industries, one of the biggest issues they face is finding the right sales professionals for their businesses. And, once they find a good sales professional, they struggle with helping him/her maintain a certain […]
October 31, 2014
Read more »Attitude is the key
By Ray Barry, NAID Deputy Executive Director The most important quality that top sales professionals and business owners possess is, without a doubt, a positive attitude. I have never met a great sales professional that had a negative attitude. In sales, as in life, attitude is a major factor in your successes and failures. Your […]
October 30, 2014
Read more »Selling versus consulting
By Ray Barry, Chief Shreducation and Member Relations Officer “People will pay more if they perceive there is greater value or a deeper reason for buying from one provider over another.” ‑ Chet Holmes, “The Ultimate Sales Machine” This quote from the late great Chet Holmes tells me one specific thing: It’s not always about […]
October 24, 2014
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