Shred event liabilities are worth considering
By Bob Johnson, NAID CEO In Tuesday’s NAIDnotes post, I tried to delineate the evolution, relative merits and divergent perspectives on shred day events. Today, I’d like to delve into the liabilities related to such event, some of which are often overlooked. As long as this blog is, it provides only a summary perspective on […]
Read more »How free shred days have evolved and how they haven’t
By Bob Johnson, NAID CEO Free shred days have become a polarizing issue in the secure destruction arena. For anyone outside the secure destruction industry, these are events, usually on a weekend, where the public can bring a reasonable amount of confidential records to a collection point and have them shredded at no cost. Shred […]
Read more »The days of worn shoe leather are over
By Bob Johnson, NAID CEO I was recently thinking about how much the B2B sales have evolved over time, probably prompted by my fondness for the TV show “Mad Men.” Remember three-martini lunches? Most of you are too young for that. What about when contacts were rewarded with extravagant gifts and exotic trips? Or when […]
Read more »Tough, unannounced audits critical to any security certification program
By Bob Johnson, NAID CEO Of all the lessons learned over the 14 years of the NAID AAA Certification Program, the single most important lesson was the critical importance of unannounced audits. Many will remember that we launched the certification program with three levels: “A,” “AA,” and “AAA.” The “AAA” used in the current program […]
Read more »Why NAID doesn’t certify equipment or software
By Bob Johnson, NAID CEO At this point, I am comfortable saying the NAID AAA Certification Program is a success. Don’t get me wrong, there is plenty of room for improvement, growth and acceptance of the program. But, I estimate that about 80% of outsourced secure destruction capacity in North America is NAID Certified, which is […]
Read more »It is not the work that counts most; it’s the body of work
By Bob Johnson, NAID CEO As I set out to write this blog, as I have done virtually every Tuesday and Thursday for the last six months or so, I understand that only a handful of people will likely take the time to read it. This begs the question: Then, why do it? And, believe […]
Read more »Tools to make your social media job easier
By Kristina Carlberg, NAID Director of Communications In the wake of two tragedies this week, I wanted to write a lighthearted post, something that could inspire creativity and improve business processes. This post is for social media novices and influencers looking for ways to stay ahead of the curve. This post is for businesses just […]
Read more »What to do when you find illegal items in materials sent for destruction
By Bob Johnson, NAID CEO Over the years, I have received a number of calls from members asking about what they should do when they find illegal items in materials sent for destruction. Sometimes it is contraband such as marijuana, other times it is evidence that a crime has been committed such as finding child […]
Read more »Which side of Pareto’s principle is your company on?
By Bob Johnson, NAID CEO I assume that anyone in business for more than a few years has heard some variation of the 80-20 rule. One common iteration states that 80% of your business will come from 20% of your customers. Another says that 80% of your profits come from 20% of the time you […]
Read more »NAID 2013 demonstrated that non-traditional content works
By Bob Johnson, NAID CEO There were so many sessions at NAID 2013, it would be impossible to say one was more valuable than another. I am sure any session may have been viewed as particularly valuable to attendees, depending on what they were looking for or their particular interest at the time. There were […]
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