Is the prospect’s apathy toward security their fault?
By Bob Johnson, NAID CEO It’s the universal lament of the secure data destruction vendor heard from New Hampshire to Hong Kong: “The customer only cares about price!” But is that their fault or ours? After all, it’s not their job to know about data protection regulations, breach notification, vendor qualifications or the consequences of […]
Read more »Likeability equals success
Ray Barry, Chief Shreducation and Member Relations Officer “The main work of a trial attorney is to make the jury like his or her client.” – Robert Cialdini, “Influence” We are all aware that our prospects and clients want to do business with sales professionals and organizations they know, like, and trust. Building the “know” […]
Read more »Getting mentally fit
By Ray Barry, NAID Chief Shreducation and Member Relations Officer As we begin a New Year, all of us look at the previous year and think of what we can do better in the new one. Everyone usually has a list of resolutions they start in January and unfortunately may be gone by February. The […]
Read more »One NAID 2014 session could change your company’s future
By Bob Johnson, NAID CEO Among the many panel discussions at the NAID 2014 Annual Conference, the session “Circling the Wagons: How to Build and Manage Your Own Lead Generation Machine”represents a new approach to an old concept. And, it is the first time this subject has been covered at a NAID conference. Think about […]
Read more »What is the NAID ‘em campaign all about?
By Bob Johnson, NAID CEO It may seem like an unusual position to take at first, but the NAID ‘em campaign stems from the idea that NAID members and their customers are actually hurt by the simplistic connotation of the word “shredding.” To most customers, “shred” or “shredding” simply means putting something through a machine that slices […]
Read more »What are your goals for 2014?
By Ray Barry, Chief Shreducation and Member Relations Officer By the time you read this, 2013 will be over. I don’t know about you but this year has flown by, which means it is time to welcome 2014 with a plan of where you want to go. Whether you are a destruction business owner, sales […]
Read more »How to add compliance consulting to your services
By Bob Johnson, NAID CEO This is the first of a series of posts to familiarize readers with 2014 conference educational content. Not only will this help attendees decide which sessions they want to attend, but also demonstrate the high level of thought planners put into developing content that address today’s most common challenges and […]
Read more »Call me after the holidays
By Ray Barry, Chief Shreducation and Member Relations Officer Ahh, the good old “call me back after the holidays” stall. I am sure you have heard this stall or objection a million times and, maybe heard it as you read this post as we approach Thanksgiving. Although some of your prospects may actually need to […]
Read more »The challenge of operating with integrity
By Bob Johnson, NAID CEO From the beginning, NAID has held the position that a fully informed customer is the best strategy for improving conditions for reputable secure destruction service providers and the industry overall. This is based on the premise that the only way disreputable operators can function is by preying on customer ignorance […]
Read more »HIPAA compliance for NAID destruction services
By Bob Johnson, NAID CEO In my last blog, I wrote about the strong-arm tactics being used by some HIPAA compliance consultants to coerce destruction providers into using their services. In this follow up, I offer my perspective on what compliance with the new HIPAA actually looks like. I say “my perspective” because no one […]
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