How to prepare your customers for disaster
By Heather Shimala, Document Recovery Account Manager “Prepare for the unknown by studying how others in the past have coped with the unforeseeable and the unpredictable.” – Gen. George S. Patton If only we truly learned from our mistakes. What a novel idea, right? I’ve spent the last 15 years in the information management evolution, from […]
Read more »Stuck on the hamster wheel?
By Tom Adams, Chief Marketing Officer for Flourish Press Do you feel like you live on a hamster wheel every day in your shredding and destruction business? Do you run and run and run just to keep up with the endless barrage of things you need to deal with such as operations, staff, ongoing certification […]
Read more »Keeping it simple: Plan, execute, evaluate
By Joe Harford, founder of Reclamere All machines need some sort of oil to run. This is no different when it comes to the machine that produces revenue for your company or organization – sales and marketing. The oil of your sales and marketing is your plan. Each sales call and marketing task needs to […]
Read more »Data breaches: Are they good for business?
By Tom Dumez, President of Prime Compliance We have all read the stories: a large retail store has a data breach, a large home improvement store has a breach, a large U.S. post office has a breach, a large motion picture company has been hacked, and this list goes on and on. Nowadays, data breach […]
Read more »It’s illegal to hire data destruction services on price alone
By Bob Johnson, NAID CEO Let’s just say ABC Corporation hires a data destruction service because they are the lowest price. It does not take a lot to imagine that scenario, right? It happens all the time – maybe most of the time. It also would not surprise anyone that the lowest bidder might also […]
Read more »Mission critical: Examination of new data protection laws
By Dr. Ross Federgreen, CSR CEO, CIPM, CIPP, European Privacy Association More than half of U.S. states today have enacted data protection laws and regulations, growing from just 15 states a year ago. Federal and international authorities also impose obligations on organizations to provide security for the legally protected personal information or personally identifiable information […]
Read more »Why a ‘destroy all’ data disposal strategy is the only reasonable option
By Bob Johnson, NAID CEO A “destroy all” data disposal strategy is the only safe and reasonable option. For instance, at our organization, I have no control over our firewall. Emails are scanned to remove harmful links. It would be very difficult for any employee to circumvent these data protection measures. I think most people would agree the more […]
Read more »Guilt by association: Betraying ourselves and customer confidence
By Bob Johnson, NAID CEO In any service industry, there is the temptation to embellish, a.k.a., “marketing puffery.” To some degree, I think we forgive it because it is easy for customers to recognize. When a service provider says they are “the most trusted name in the secure destruction industry,” potential clients understand what this […]
Read more »How do I build trust?
By Ray Barry, Chief Shreducation and Member Relations Officer In the information management and destruction industries, relationships rule the sales process. You get a new client as soon as you build know, like and trust feelings with a prospect. If you lost a deal, it’s most likely because the prospect knew, liked and trusted your […]
Read more »Vendor selection isn’t difficult but it’s critical to risk management
By Bob Johnson, NAID CEO Every data protection law in the world holds clients responsible for making sure their third party data processors meet regulatory requirements and security standards. This applies to clients hiring services such as records storage, data destruction, computer recycling and imaging services, among others. The regulations contain language to make sure […]
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