NAIDnews From the Editor: It’s Sort of Like the Holidays
Kelly Martínez, NAID Director of Marketing & Communications It’s sort of like the holidays… as the stores begin to deck out with decorations and houses in lights, and special music plays constantly on the radio, I find I can’t help but be in the holiday spirit this time of year. And so the same is […]
Read more »Introducing Information Disposition to Your Customers
You’ve heard how impressive the new Information Disposition textbook is for our industry. Hopefully, by now you also realize what a powerful sales tool it can be in educating your customers on proper records management and data disposal (if not, catch up on our blog series). To help NAID member service providers along with that conversation with clients, […]
Read more »My First Shred School
Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn. As such, […]
Read more »NAIDnews From the Editor: The Theme – Motivation
Kelly Martínez, NAID Director of Marketing & Communications As I put together this issue of the NAIDnews, I was impressed by a key theme, motivation. According to Psychology Today, “Motivation is literally the desire to do things. It’s the difference between waking up before dawn to pound the pavement and lazing around the house all day. It’s the […]
Read more »Leverage NAID Content to Your Advantage
Kelly Martínez, NAID Director of Marketing & Communications Have you ever heard the phrase “Content is King”? Bill Gate first coined the phrase in 1996 and Marketers have made it a religious mantra ever since – with good cause of course. Gates predicted, “Content is where I expect much of the real money will be […]
Read more »Self-Storage Shaming: Example Shows How Far Information Management Has to Go
Bob Johnson, CEO, NAID The headline a few days ago read: “WSU gets costly lesson in theft of hard drive with more than 1 million people’s personal data.” It then goes on to say how Washington State University (WSU) spent $150,000 as a result of the theft of information (a hard drive in this case) […]
Read more »Conclusion – Selling Information Disposition by the Book (vol. 12)
By Bob Johnson I came into this blog series with two intentions: First, I wanted to demonstrate the fact that the new Information Disposition textbook confronts the top ten misconceptions that keep NAID members from best serving their customers. And that, properly understood and used, it could help service providers overcome those misconceptions. Second, many […]
Read more »Customer Misconception: A Compliance Officer is Unnecessary – Selling Information Disposition by the Book (vol. 11)
By Bob Johnson NAID members rated this issue as tenth in our survey of misconceptions that prevent them from providing service to their customers and prospects. Personally, I think it is in reality much higher. I believe that if every company had a person on staff responsible for the organization’s compliance, there would be a […]
Read more »Customer Misconception: It’s Okay to Store Records Indefinitely – Selling Information Disposition by the Book (vol. 10)
By Bob Johnson At its worst, the conversation unfolds something like this: Service Provider: “I would like to discuss your records destruction needs.” Data Controller: “That’s not necessary. We keep everything forever.” And even though the data controller may not say it so blatantly, it is common knowledge that many, if not most, companies don’t destroy retained […]
Read more »Customer Misconception: Particle Size is the Only Thing that Matters Selling Information Disposition by the Book (vol. 9)
By Bob Johnson In Chapter 6: Secure Destruction Methodologies, the section Process/Particle Size Standards, Guidance and Requirements most directly confronts this misconception starts on page 132: In navigating their responsibilities, requirements and options for information destruction, data controllers are understandably interested to know if the materials they wish to destroy are subject to a required […]
Read more »