It takes a lot of industry professionals for NAID to work
By Bob Johnson, NAID CEO For better or worse, it is appropriate to consider NAID an industry institution, which is a good- and bad-news situation. The good news is that the organization carries enough credibility and momentum to ensure its ongoing relevance. The bad news is that institutions are often viewed as distant organizations that […]
Read more »When bragging is a good thing
By Bob Johnson, NAID CEO I am betting something has happened at your organization in the last couple of months that was worth bragging about. Maybe your company had its 5th anniversary. Maybe it shredded its one millionth pound of records or its 10 thousandth hard drive. It could be that you added a new […]
Read more »Inclusiveness is critical ingredient to NAID’s success
By Bob Johnson, NAID CEO In Tuesday’s blog post, I wrote that one of the ingredients to NAID’s success, or any association for that matter, is the appropriate corporate structure and status as a non-profit 501(c)(6). It is the only way to ensure transparency, member control and fiscal propriety. This ingredient is a must for […]
Read more »Why NAID’s structure is critical to its success
By Bob Johnson, NAID CEO Although most members are not aware of it, four or five other industry trade associations have been attempted to share the same space as NAID in the past 20 years. To date, none have been successful. When reflecting on those failures, one of the leading reasons is that founding members […]
Read more »Shred event liabilities are worth considering
By Bob Johnson, NAID CEO In Tuesday’s NAIDnotes post, I tried to delineate the evolution, relative merits and divergent perspectives on shred day events. Today, I’d like to delve into the liabilities related to such event, some of which are often overlooked. As long as this blog is, it provides only a summary perspective on […]
Read more »How free shred days have evolved and how they haven’t
By Bob Johnson, NAID CEO Free shred days have become a polarizing issue in the secure destruction arena. For anyone outside the secure destruction industry, these are events, usually on a weekend, where the public can bring a reasonable amount of confidential records to a collection point and have them shredded at no cost. Shred […]
Read more »The days of worn shoe leather are over
By Bob Johnson, NAID CEO I was recently thinking about how much the B2B sales have evolved over time, probably prompted by my fondness for the TV show “Mad Men.” Remember three-martini lunches? Most of you are too young for that. What about when contacts were rewarded with extravagant gifts and exotic trips? Or when […]
Read more »Tough, unannounced audits critical to any security certification program
By Bob Johnson, NAID CEO Of all the lessons learned over the 14 years of the NAID AAA Certification Program, the single most important lesson was the critical importance of unannounced audits. Many will remember that we launched the certification program with three levels: “A,” “AA,” and “AAA.” The “AAA” used in the current program […]
Read more »Why NAID doesn’t certify equipment or software
By Bob Johnson, NAID CEO At this point, I am comfortable saying the NAID AAA Certification Program is a success. Don’t get me wrong, there is plenty of room for improvement, growth and acceptance of the program. But, I estimate that about 80% of outsourced secure destruction capacity in North America is NAID Certified, which is […]
Read more »It is not the work that counts most; it’s the body of work
By Bob Johnson, NAID CEO As I set out to write this blog, as I have done virtually every Tuesday and Thursday for the last six months or so, I understand that only a handful of people will likely take the time to read it. This begs the question: Then, why do it? And, believe […]
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