Stuck on the hamster wheel?

February 19, 2015

By Tom Adams, Chief Marketing Officer for Flourish Press

Do you feel like you live on a hamster wheel every day in your shredding and destruction business? Do you run and run and run just to keep up with the endless barrage of things you need to deal with such as operations, staff, ongoing certification and compliance, marketing, sales, and financial management?

And then, there are the unexpected occurrences like equipment breakdowns, staff departures or ugly financial surprises. If you are like many other entrepreneurs, you’ve undoubtedly got the never-ending, always-growing to-do list in your head augmented by all of the other things you want to do and accomplish in your life.

To stay on top of it all, you keep running; there seems to be no other way. And a lot of the time it feels like the constant running, long hours and stress associated with it all is too high a price to pay in exchange for the results you are getting. Somehow you know there’s a better way. But the hamster wheel is habitual. And it’s scarier to get off than to stay on it. It’s certainly not the life you hoped for when you started your business.

The difficult realization is that you are on the hamster wheel because of the way you’ve been thinking until now. Your thinking affects the actions you take every day. The act of getting on the hamster wheel and running around in circles is a result of a belief you have about what you should be doing in your business – a belief that is not serving you very well right now.

To get off the hamster wheel requires a different type of thinking about your role in the business. To get the results you want, you have to make a change.

On Saturday afternoon at the NAID 2015 Annual Conference, I’ll share my own struggle with the hamster wheel and provide some of the important lessons I’ve learned along the way. If you are frustrated with what’s happening to you, please join me for my presentation, “Results Expected,” and some candid conversation about practical ways to change the outcomes you’ll get in your life and business. My goal is for you to leave this session invigorated and inspired with a clear agenda for moving forward. In fact, it just might change your life.

Tom Adams is an executive coach and adviser. He is also the author of the Amazon bestseller, “You are the Logo.” He owns a web marketing company, WebVitality, and is the founder and Chief Marketing Officer of Flourish Press.