What’s your personal mission statement?
By Bob Johnson, NAID CEO Many organizations have mission statements and they come in all sorts of shapes and sizes. At their best, mission statements provide a litmus test for organizational decision making, hypothetically, even guiding the day-to-day decision making and actions of frontline employees. At their worst, they are incoherent ramblings that cover so […]
Read more »The death of solution sales
By Bob Johnson, NAID CEO A while back, the Harvard Business Review published an article about the death of “solution sales.” The article explained that buyers now had access to so much information they no longer sought solutions. According to the authors and their research, generally speaking, customers arrived at their own solution prior to engaging the […]
Read more »