Security of personal information requires more attention
By Gary Dickson, Q.C., Saskatchewan Information and Privacy Commissioner In recent years we have had a number of serious privacy breaches in Saskatchewan. Given the frequency and size of these breaches and the public reaction, there can be no doubt that the people of this province expect that the organizations to which they entrust their […]
Read more »The long road to freedom from price competition
By Bob Johnson, NAID CEO I’ve been thinking a lot about how to follow up last Tuesday’s blog. To refresh your memory, I discussed how those who use low-ball pricing techniques to compete fail to consider how it comes back to haunt them eventually. In reality, the downward price cycle is a complicated issue and […]
Read more »Are you playing chicken or chess?
By Bob Johnson, NAID CEO I grew up loving the game of chess. My grandfather taught me how to play. As most readers may already understand, to succeed at chess, players have to think many moves ahead to anticipate the likely reactions of their competitors. In business, we also have to think ahead and anticipate […]
Read more »Making time for real accomplishment
By Bob Johnson, NAID CEO First of all, I want to thank Dr. Ann Cavoukian, Ontario’s Information and Privacy Commissioner, for acting as NAIDnotes’ guest blogger this past Tuesday. Dr. Cavoukian is one of the most highly regarded privacy and data protection professionals in the world and is the creator of the internationally recognized concept […]
Read more »The true value of public speaking engagements
By Bob Johnson, NAID CEO Universally, sales and marketing experts encourage those representing a business to actively seek public speaking engagements. They rightly point out that such educational presentations, where you show off your industry knowledge without overtly pushing your product, demonstrate to the audience that you are an expert and trusted resource in your […]
Read more »Success is rooted in routine
By Bob Johnson, NAID CEO A few years back I read a book that talked about how some companies get in “the zone.” Being in “the zone” meant that the company hit a point where success seemed easy, almost automatic. They had created a customer-generating machine. All they needed to do was turn it on. […]
Read more »The fourth scenario: Referrals on steroids
By Bob Johnson, NAID CEO If your secure destruction company is relying strictly on cold calling prospects for sales, you’re going to have a rough time growing your business. Obviously, it is much better to call prospects with which you have some connection, namely a referral or someone you met while networking. Even better yet, […]
Read more »Price increases are necessary in business
By Bob Johnson, NAID CEO I often hear from NAID members that increasing prices is “impossible.” However, price increases are not only possible, they are a necessary part of operating any business. That being said, when I bring up the necessity of monitoring and adjusting service charges to members they either say “yeah right, get […]
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