The NAID policy and training workshops are a big deal, and here’s why
By Bob Johnson, NAID CEO As this NAIDnotes blog entry gets posted, I will be conducting the first ever NAID-Canada Data Destruction Policy and Training Development Workshop for end users in Regina, Saskatchewan. The audience consists of about 35 information management professionals representing the largest health care providers in the area. Now, I know someone […]
Read more »Common misconceptions about HIPAA and data destruction
By Bob Johnson, NAID CEO In my blog next Tuesday, I will continue my pricing thread about why secure destruction professionals aren’t willing to do what’s necessary to get out of the commodity rat race. But, today, I am going to mix it up by shedding light on a few Health Insurance Portability and Accountability Act […]
Read more »The long road to freedom from price competition
By Bob Johnson, NAID CEO I’ve been thinking a lot about how to follow up last Tuesday’s blog. To refresh your memory, I discussed how those who use low-ball pricing techniques to compete fail to consider how it comes back to haunt them eventually. In reality, the downward price cycle is a complicated issue and […]
Read more »Are you playing chicken or chess?
By Bob Johnson, NAID CEO I grew up loving the game of chess. My grandfather taught me how to play. As most readers may already understand, to succeed at chess, players have to think many moves ahead to anticipate the likely reactions of their competitors. In business, we also have to think ahead and anticipate […]
Read more »The death of solution sales
By Bob Johnson, NAID CEO A while back, the Harvard Business Review published an article about the death of “solution sales.” The article explained that buyers now had access to so much information they no longer sought solutions. According to the authors and their research, generally speaking, customers arrived at their own solution prior to engaging the […]
Read more »Making time for real accomplishment
By Bob Johnson, NAID CEO First of all, I want to thank Dr. Ann Cavoukian, Ontario’s Information and Privacy Commissioner, for acting as NAIDnotes’ guest blogger this past Tuesday. Dr. Cavoukian is one of the most highly regarded privacy and data protection professionals in the world and is the creator of the internationally recognized concept […]
Read more »Privacy policy is not enough
By Ann Cavoukian, Ph.D., Information and Privacy Commissioner of Ontario When a privacy breach occurs, it can be a nightmare for those affected and take years to rectify. Affected persons may be put at risk for identity theft and other deceptive practices, depending upon the nature of information disclosed. Your organization can also suffer irreparable […]
Read more »Barbarians at the gates: A perspective on barriers to entry
By Bob Johnson, NAID CEO One of the challenges to the secure destruction business is the low barrier to entry. Of course, those getting into the business on a shoe string don’t complain, at least not at first. It is not until the new company has a customer base to protect that they wish it […]
Read more »The true value of public speaking engagements
By Bob Johnson, NAID CEO Universally, sales and marketing experts encourage those representing a business to actively seek public speaking engagements. They rightly point out that such educational presentations, where you show off your industry knowledge without overtly pushing your product, demonstrate to the audience that you are an expert and trusted resource in your […]
Read more »Success is rooted in routine
By Bob Johnson, NAID CEO A few years back I read a book that talked about how some companies get in “the zone.” Being in “the zone” meant that the company hit a point where success seemed easy, almost automatic. They had created a customer-generating machine. All they needed to do was turn it on. […]
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