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Press Release: Personally Identifiable Information Found on 40 Percent of Used Devices in Largest Study To-Date

FOR IMMEDIATE RELEASE: Phoenix, Ariz., March 24, 2017 – The National Association for Information Destruction® (NAID®) announced today the results of the largest study to date of the presence of personally identifiable information (PII) on electronic devices sold on the second hand market. The study showed that 40 percent of devices resold in publicly-available resale […]

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NAIDnews From the Editor: Fishing is a lot Like Networking

Kelly Martínez, NAID Director of Marketing & Communications My father is an expert fisherman. I spent much of my childhood sitting in a boat or tramping up the creek bed in search of “the perfect spot”. As a young girl I hated baiting my own hook, and so my dad assisted me. He and his […]

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That Time I Donated my Outdated Technology

Kelly Martínez, NAID Director of Marketing & Communications I was being responsible and cleaning out our electronics bin. Do you have one of those in the garage? The place where random cords, Ethernet cables, and broken PS2s go until they are needed (ahem – yeah right). I remember coming across lots of outdated goodies like […]

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The Golden Circle of Secure Data Destruction

Kelly Martínez, NAID Director of Marketing & Communications In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the […]

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Data-related Professional Liability Coverage – Still the Wild West

When we first spoke with underwriters about creating a professional liability policy to correct the problems with existing coverages, they freely admitted that covering data protection risks was the “wild west” of the insurance industry. o us (and them too) that meant two things, There was a rush on to serve a new need in […]

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Do this! Show professionalism, Build loyalty, Add revenue

By: Bob Johnson, NAID CEO I am easily distracted. I was in the middle of writing a draft of the 3rd chapter of the forthcoming Information Disposition textbook on the problems associated with the creation of duplicate records when it occurred to me that it’s springtime. It also occurred to me that tax season just […]

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Trends in Secure Destruction Around the World

By: Bob Johnson, NAID CEO It’s rarely a good way to start an article, but I would be remiss if I did not begin with a disclaimer.  My knowledge of what is happening in the secure destruction marketplace around the world is shaped on my interactions with NAID members located there as well as the […]

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Common Denominator – Who attends a NAID Conference?

By: Bob Johnson, NAID CEO As the secure destruction industry gets ready for another successful NAID Conference – its 22nd, it occurred to me that the thousands of people I have met there over the years share many traits that have led to their continued success.  And, since members’ success is the whole reason for […]

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Emerging Trends in the North American Data Destruction Market

By: Bob Johnson, NAID CEO This is the second of three articles on current aspects of the secure destruction market we face going into this New Year. The first published in this blog on Jan. 6, discussed the prosperity awaiting service providers assume a professional approach to their services and their marketing. In this article, […]

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Coaching Sales People into Sales Champions

By: Ray Barry Two of the main reasons some salespeople fail are: Lack of initial sales training and support Lack of ongoing support and COACHING. Every great athlete believes in having a coach to help them get better and improve their game every day. Look at top tennis professionals and golf professionals. Sales and business […]

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