Get out of that slump
By Ray Barry, NAID Deputy Executive Director The summer has arrived here in beautiful South Carolina and it’s time for baseball! If I am not teaching companies how to grow their business or destroying stuff, you can usually find me watching my son on a baseball field. When I look at the great sport of […]
Read more »Why the case against Target may go to the Supreme Court
By Bob Johnson, NAID CEO Within weeks of the massive Target data breach last December, privacy and legal pundits began speculating about class action lawsuits that would result. So far, most of those predictions have come to pass. Lawmakers made a lot of noise but nothing meaningful developed – at least so far. Hundreds of […]
Read more »Reconciling the conventional approach to ITAD reconciliation
By Bob Johnson, NAID CEO In the upcoming edition of ITAK, the professional journal of the International Association of IT Asset Managers (IAITAM), I wrote an article with Kyle Marks (Retire-IT) about a series of recent events that have demonstrated the hazards of traditional IT asset disposal (ITAD) reconciliations, which have exposed great opportunities for […]
Read more »Seven things you need to do every day
By Ray Barry, NAID Deputy Executive Director Whether you are a sales professional, business owner, or you wear many hats, your typical day is most likely hectic and full. It is easy for professionals to fall into the habit of spending time on menial tasks that do not generate revenue for the business. In this […]
Read more »Providing compliance to clients is the key to getting new ones
By Bob Johnson, NAID CEO I was recently reminded of one of my favorite Peter Drucker quotes, “Culture eats strategy for breakfast.” It’s a great way of expressing the idea that all the strategic planning in the world is of no value to an organization if its corporate culture doesn’t support it. The secure destruction […]
Read more »A difference in focus: Shred School versus the annual conference
By Bob Johnson, NAID CEO Over the last few months, several members inquired whether it would be better to attend the annual conference or Shred School. In my experience, for every person that asks there are 10 more with the same question. So, even though the annual conference is now over, I would like to […]
Read more »Service provider qualifications bolster your marketing efforts
By Bob Johnson, NAID CEO There’s no shortage of marketing gurus with innovative ways of warming up the prospect so you can get a meeting. But, I caution readers not to put too much hope in this as the silver bullet. It certainly isn’t. Allow me to elaborate. The way it supposed to work is […]
Read more »What is this 5S?
By Mitzi Ott, Recall So simple, sure seems suspicious … No, not those five S’s. Today, in a world of instantaneous marketing brought to business operators via their inbox and social media sites, it almost seems like everything that seems too good to be true, really is. Take heart. This is the real deal. 5S is a […]
Read more »Six SEO tips for the paper shredding industry
By Drew Dekker, NetGain Vice President These days, getting found online is one of the most important factors for the success of any business, and that goes for shredding companies as well. Just a few short years ago, direct mail and newspaper advertising was the best way to drive leads but the times have changed. […]
Read more »A game changer that has been years in the making
By Bob Johnson, NAID CEO My first reaction was, “WOW!” My second reaction was, “It’s about time.” My third reaction was, “This is going to change everything.” I am talking about the news that a judge in Florida just awarded $3 million to plaintiffs in a class action suit stemming from a data breach after a laptop […]
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