What’s your number: A strategy for publicity

By Bob Johnson, NAID CEO I spend a little time in the Shred School workshops talking about the use of press releases to get publicity. Over the years, I have found that most secure destruction companies miss the opportunity to use them effectively due to a number of misconceptions. They aim at the wrong target. They don’t […]

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How to create an incident response plan

By Holly Vandervort, NAID Chief Compliance Officer One of the more game-changing additions to the NAID AAA Certification Program in 2014 was the requirement for certified companies to develop a written incident response plan for suspected or known security incidents. The NAID Certification Rules Committee developed this criterion in direct response to data protection regulations […]

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He who listens, gets the sale

By Ray Barry, NAID Deputy Executive Director The sales professional who listens the best, wins the sale. It is the most important part of the sales process yet it is the most overlooked sales skill. Unfortunately, most salespeople would rather talk instead of listening to the client. Salespeople are not trained properly how to listen […]

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