Customer Misconception: A Compliance Officer is Unnecessary – Selling Information Disposition by the Book (vol. 11)
By Bob Johnson NAID members rated this issue as tenth in our survey of misconceptions that prevent them from providing service to their customers and prospects. Personally, I think it is in reality much higher. I believe that if every company had a person on staff responsible for the organization’s compliance, there would be a […]
Read more »Customer Misconception: It’s Okay to Store Records Indefinitely – Selling Information Disposition by the Book (vol. 10)
By Bob Johnson At its worst, the conversation unfolds something like this: Service Provider: “I would like to discuss your records destruction needs.” Data Controller: “That’s not necessary. We keep everything forever.” And even though the data controller may not say it so blatantly, it is common knowledge that many, if not most, companies don’t destroy retained […]
Read more »Customer Misconception: Particle Size is the Only Thing that Matters Selling Information Disposition by the Book (vol. 9)
By Bob Johnson In Chapter 6: Secure Destruction Methodologies, the section Process/Particle Size Standards, Guidance and Requirements most directly confronts this misconception starts on page 132: In navigating their responsibilities, requirements and options for information destruction, data controllers are understandably interested to know if the materials they wish to destroy are subject to a required […]
Read more »Customer Misconception: Only a Small Portion of Discarded Media Must be Destroyed – Selling Information Disposition by the Book (vol. 6)
By Bob Johnson There are several ways in which data controllers put themselves at risk by destroying only a portion of what should be destroyed. Usually it is by letting employees decide what should be securely destroyed and what can be disposed of casually. It is most commonly seen where a data controller gives the […]
Read more »Customer Misconception: Recycling is Adequate – Selling Information Disposition by the Book (vol. 5)
By Bob Johnson Of all the misconceptions, that put clients at risk and minimize the role of service providers in protecting clients, mistaking general unsecure recycling as a substitute for secure destruction is among the most disturbing. As Information Disposition explains on page 125 of Chapter 6: Secure Destruction Methodologies: Reducing paper media to pulp […]
Read more »Customer Misconception: Only Large Records Purges Need Destruction (not daily paper) – Selling Information Disposition by the Book (vol. 4)
Bob Johnson, NAID CEO The third most costly misconception is when customers do not give appropriate attention to destroying the media that they discard on a daily basis in the normal course of business (usually waste paper). In fairness, most of the data destruction industry growth in the U.S. market over the past 15 years […]
Read more »What’s Happening with the Office Papers End Use Market?
By: Bill Moore, President Moore & Associates Editor’s Note: The author will be speaking at NAID 2016 on the near-term and long-term outlook on recovered office paper, which is such an integral factor in hard copy destruction. Here Bill shares his take on the immediate factors affecting that value. Those attending NAID 2016 will learn […]
Read more »Stuck on the hamster wheel?
By Tom Adams, Chief Marketing Officer for Flourish Press Do you feel like you live on a hamster wheel every day in your shredding and destruction business? Do you run and run and run just to keep up with the endless barrage of things you need to deal with such as operations, staff, ongoing certification […]
Read more »What data destruction firms can learn from Apple
By Bob Johnson, NAID CEO Recently, I read an article about how sales is changing in many ways. I could not help but draw comparisons to NAID members who are taking the same approach with great success. In the past, businesses responded to customers’ needs or problems. The key to success was finding the pain […]
Read more »Providing compliance to clients is the key to getting new ones
By Bob Johnson, NAID CEO I was recently reminded of one of my favorite Peter Drucker quotes, “Culture eats strategy for breakfast.” It’s a great way of expressing the idea that all the strategic planning in the world is of no value to an organization if its corporate culture doesn’t support it. The secure destruction […]
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