Your attendance at NAID 2013 is newsworthy

February 14, 2013

By Bob Johnson, NAID CEO

For this year’s NAID conference, attendance numbers are looking very strong. Most of the advance promotion for the event stresses the topical subject matter, high quality presenters, the networking opportunities and the amazing trade show. Obviously, many industry professionals are attracted to the event as a result.

Something we don’t talk about much is what attending the NAID 2013 Annual Conference says about you and your company to the marketplace. Industry professionals attend the NAID conferences because they are serious about their businesses. Sure they are looking for better ways to succeed but that usually translates into better serving their customers and their market.

Customers and prospects need to know that about you. It’s good (and reassuring) for them to know their service provider takes their responsibilities seriously enough to attend the industry’s annual educational events. NAID members need to capitalize on anything that shows your customers that you are striving to serve them better. Those opportunities don’t grow on trees.

If you are attending NAID 2013, that’s newsworthy to your customers and prospects. Put it in your newsletter. Send out a press release. Write an article about a session you liked for your local ARMA or ASIS or IFMA chapter. Get pictures of you with your colleagues or one of the speakers to use after the conference.

Who knows? The simple fact that you are participating in the secure destruction industry’s only major educational and networking event may lead to a new customer or strengthen loyalty in others. That only needs to happen once to make the return on the investment for the conference more than worth it.