Member News: NetGain Acquires Brand Strategist Gel Agency

May 8, 2023

Company has designs on becoming the largest full service agency in Central Ontario

(Barrie, ON) – NetGain, an i-SIGMA Corporate Partner Member, is pleased to announce the acquisition of Gel Agency. Integrating the branding, web design and creative services expertise of Gel with NetGain’s digital marketing, SEO and SME capabilities, the company is well positioned to become the largest full service marketing agency in the region. Combined, NetGain’s team of 15 people work remotely and out of the company’s head office in Barrie.

The acquisition is the second in the last three years for NetGain following the purchase of hosting and domain assets from Larche Communications in May 2020. NetGain owners, Craig Busch and Drew Dekker, will continue to pursue new opportunities for the company, through organic growth and also strategic acquisitions. With this most recent addition to NetGain, Tom Ambeau, founder and owner of Gel, will lead the combined agency in his role as Managing Director. “I’ve been advocating for the consolidation of the small agency market in this region for many years. It’s exciting to see NetGain leading the effort,” said Ambeau.

“We are excited to have Tom and his team join NetGain,” commented Drew Dekker. “Gel has a complementary set of creative skills that will add value to our existing client relationships. Gel is a strong regional brand with a reputation of being very client centric.”

“We’ve already been able to unlock value from the acquisition,” commented Ambeau. “In the case of new business we recently won, we were able to demonstrate and leverage the core capabilities of both companies to offer the complete range of marketing services the client was
looking for.”

NetGain will explore how best to integrate the Gel brand into its go-to market strategy in the coming months. “We are in the midst of examining NetGain’s offerings in terms of how we present our various services to the market and under what brand,” added Ambeau. “The Gel brand has a good deal of equity so we want to make sure we leverage it where we can.”


NetGain is a digital marketing agency specializing in search engine optimization, digital advertising, and website development. NetGain specializes in servicing small and mid-sized businesses throughout Canada and the United States. Founded in 2008, and headquartered in Barrie, Ontario, NetGain has grown into one of the largest digital agencies in the region.

Gel was founded in 2005 in Barrie, Ontario, and specializes in providing creative services to small and mid-sized businesses and not for profit organizations throughout Ontario. The company has evolved into a brand strategy and marketing communications agency leveraging the creative intelligence of its team of designers, developers and strategists.

Contact: NetGain
Tom Ambeau, Managing Director
Office: 705-797-2455
Email: [email protected] / [email protected]