5 New Rules Shredders Need to Know to Get Found Online -and How AI Can Help With That

30 January 2026

Location: Pacific Jewel Ballroom A

The rules for getting found online have completely changed.
Today, when someone searches for services like shredding or data destruction, they’re not just using Google anymore. AI tools are deciding which companies get recommended and which ones get ignored.
So the real question is: When customers search, will they find you—or your competitor?
In this fast-paced session, you’ll discover the five critical secrets that determine whether your business shows up—or disappears—in Google, ChatGPT, and the next generation of AI-powered search.
Is your online profile strong enough to pass the test?
Is your website sending the right signals to Google?
Are you posting online at the right times and in the right places?
Most businesses are missing the signals that search engines and AI are looking for.
Come learn what you need to change so that when customers search, your company is the one that shows up and gets chosen.