The Fortune’s in the Follow-Up (But Only If You Do It Right)

30 January 2026

Location: Pacific Jewel Ballroom A

You’ve done the hard work — your emails are getting delivered, opened, and even clicked. But if you’re not following up fast, consistently, and strategically… you’re still leaving money on the table. In this session, we’ll pull back the curtain on what effective follow-up really looks like — and how small business owners can stop losing leads and start closing more sales with simple, automated systems. You’ll see the difference between chaotic, manual follow-up and streamlined, automated workflows that free up your time and multiply your results. Walk away with: The 3 biggest follow-up mistakes that cost small businesses sales, Proven examples of automated follow-up that converts more leads, A step-by-step path to setting it all up (without adding more to your plate), Because the fortune really is in the follow-up — and we’ll show you how to do it right.