Connecting Marketing to Ops in the Age of AI

30 January 2026

Location: Pacific Jewel Ballroom B

For shredding and destruction companies, marketing is most effective when it supports operations. This session shows how to tie revenue to marketing spend, use your website to reduce calls and streamline orders, empower drivers to gather reviews, and apply AI to track lead quality and sales performance. We’ll also explore how automation, smart bots, and internal RAG systems can improve service delivery and customer experience. If you’re ready to connect the dots between leads, sales, and systems, this session will give you the tools to make it happen.