Beat Competitors Through Marketing

4 February 2026

There’s not much value in a website if customers can’t find it in their moment of need. This session explores the best ways to boost your online visibility and generate high-quality shredding leads through digital marketing. This enlightening discussion provides an overview of the latest trends in online marketing including the growing role of artificial intelligence. We’ll uncover strategies to beat competitors in local searches and dominate Google’s map stack. For those wanting to take their marketing even further, we’ll cover the best strategies in paid digital advertising (pay-per-click) to attract purge and route customers.

Located In: Pacific Jewel Ballroom B