A difference in focus: Shred School versus the annual conference

By Bob Johnson, NAID CEO Over the last few months, several members inquired whether it would be better to attend the annual conference or Shred School. In my experience, for every person that asks there are 10 more with the same question. So, even though the annual conference is now over, I would like to […]

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Service provider qualifications bolster your marketing efforts

By Bob Johnson, NAID CEO There’s no shortage of marketing gurus with innovative ways of warming up the prospect so you can get a meeting. But, I caution readers not to put too much hope in this as the silver bullet. It certainly isn’t. Allow me to elaborate. The way it supposed to work is […]

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